Jennifer Cormack

Jennifer Cormack, Sales & Marketing Director, Windermere Lake Cruises

Jennifer Cormack is a prominent leader in the UK tourism industry with over 20 years of experience. As Sales and Marketing Director for Windermere Lake Cruises - Cumbria’s most popular "paid-for" attraction - she has helped position it among England’s top ten most-visited sites. Beyond this, Jennifer is a dedicated advocate for regional tourism, holding several key leadership positions.

Shortlisted for the IoD ‘Director of the Year’ in 2020, her expertise lies in navigating customer behaviours and developing international relationships to ensure the Lake District remains a global destination.